Betty’s Baked Goods
Logo Design / Brand Identity /
Packaging Design / Illustration / Marketing Collateral
Popping floral colours and a playful brand pattern infuse a contemporary flair into a well-established bakery.
The brand pattern is highly effective for incorporation into company merchandise, offering ample opportunities for consumer-friendly marketing initiatives.
A bold and easily recognizable brand colour palette.
Logo colour variations
I opted for a light neutral background colour for the brand pattern to avoid an overly cute appearance and, instead, maintain a contemporary, bold, and vibrant aesthetic.