The Green Dream
Branding Identity /
Poster & Billboard Design
Concept branding for a provincial program that not only promotes the protection and conservation of our natural world, but also emphasizes the rewarding experience and wellness benefits of the great outdoors. The goal is to encourage people of all ages to step outside, enjoy themselves, and make a positive impact whilst doing so.
Italic headings create a sense of forward movement, capturing both the spirit of adventure and a forward-thinking mindset towards supporting our environment.
A bold, trailblazing feel for the app is achieved through a vibrant colour palette and assertive, no-nonsense type fonts. Full-screen and large photography aims to inspire upcoming adventures and environmentally friendly activities and games.
Logo Colour Variations
Alternative Logomarks
