Gutsy Lucy
Logo Design /
Initial Branding
Positioned between the Millennial and Gen Z age range, Gutsy Lucy caters to individuals who prioritize and hold a keen curiosity about both physical and mental health, with a specific focus on gut health. Whether they have experienced digestive issues or are simply intrigued by the connection between gut health, mental well-being, and overall health, Gutsy Lucy is their one-stop shop for more info.
Given the sensitive nature of discussing gut health, I endeavoured to create a logo that exudes a friendly and approachable vibe. Seeking to inspire trust in the company and foster confidence in sharing personal experiences and sensitive questions. The colour palette, inspired by the hues of wholesome, natural foods, reinforces the idea of enhancing gut health. These are some of the alternative logo designs.
